Friday, June 5, 2009

Is BOGO a brilliant marketing strategy or what!?

I guess Publix either does BOGOs to get rid of merchandise that is expiring (the other day I found Taco kits that expired in January of 09!!!!!) or they do it to bait us in? Obviously they do it as a clever marketing strategy to get us in the door. But are we really getting a good deal? I was looking around online and found a really funny blog entry about Publix BOGOs, where the author swears that Publix raises it's prices during BOGO sales. That just semes crazy to me how the prices of things we purchase keep going up and down to create a sense of urgency that we need to purchase now or else! Please.

http://justshootmenow.wordpress.com/2008/03/14/buy-one-get-one-free-sort-of/

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