The Lawsuit claimed that Kellogg falsely advertised that its Frosted Mini-Wheats cereal improved kids’ attentiveness, memory and other cognitive functions to a degree not supported by competent clinical evidence. Kellogg stands by its advertising and denies it did anything wrong.
Kellogg has agreed to create a fund to pay claims of $2.75 million. Any money left over will be donated to one or more charities. Kellogg also has agreed to distribute to charities that provide food to the indigent a total of $5.5 million worth of certain Kellogg branded food items. Under the settlement, Kellogg agreed to make certain changes to the Frosted Mini-Wheats marketing and labeling.
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