Pubix: New store coupon booklet 'Fall Traditions' with Publix coupons for Publix brand items

While shopping today I ran into a guy with a table and cereal on display in the fridge/freezer section with these fabulous Publix coupon booklets. Maybe these items will be in a buy theirs get ours promo?!!!
Included coupons that expire 12/31/10 are:
.55/1 Publix Woven Wheats Crackers
.55/1 Publix Rich & Chrisp Crackers
$1 Publix Cinnamon Oat Crunch or Original Oat Crunch cereal
.55 Publix Chocolate Flavored Syrup
.55 Publix Oatmeal
.55 Publix Pancake Syrup
$1/2 Publix Frozen Waffles
.55/1 Publix peanut butter
$1/1 Publix Coco Crisp cereal
$1 Publix Crispy Corn & Rice cereal
$1 Publix Shredded Wheat cereal

(I also ran into a woman at another part of the store with $1/4 Campbell's soup coupon booklets.)